Open any novel and count words. Rank them by how often they appear. The most common word â typically the in English â might appear 60,000 times. The second-most-common? About 30,000. The third? About 20,000. The pattern is almost too clean: the nth most common word appears roughly 1/n times as often as the most common one.
This is Zipf's law, named after linguist George Kingsley Zipf, who popularized it in his 1949 book Human Behavior and the Principle of Least Effort. Zipf did not discover it â the mathematician Felix Auerbach had noticed similar patterns in city populations decades earlier â but Zipf saw it everywhere and made it famous.
The law is empirical. Nobody handed down a theorem. It just shows up: in English, French, Mandarin, and ancient Latin; in city populations and earthquake magnitudes; in the incomes of the richest individuals and the access frequencies of web pages. The rank-frequency curve bends in the same way across wildly different systems â and no single explanation has won consensus.
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