Imagine a grid of people, each holding one of two opinions — call them blue and red. Every second, each person looks at one random neighbor and copies that neighbor's opinion exactly. Nobody argues, nobody reasons; they just imitate. What happens?
This is the voter model, introduced independently by Clifford and Sudbury (1973) and by Holley and Liggett (1975). Despite its absurd simplicity, it captures something real: opinions spread not because they are correct, but because they are nearby.
The model is a Markov chain — the future depends only on the current state, not on history. And it has exactly two absorbing states: all-blue or all-red. Once every node agrees, the process is stuck forever. The deep question is not whether consensus arrives, but how fast, and which opinion wins.
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