You have a sum of money and a menu of assets — stocks, bonds, a bit of gold. The question is deceptively simple: how much should go into each one? Pour everything into the asset with the highest expected return and one bad year wipes you out. Spread it too thin and you barely grow at all.
In 1952 a young economist named Harry Markowitz reframed the whole puzzle. Don't chase return alone, he said — track two numbers at once: the portfolio's expected return and its risk, measured as the variance of its outcomes. The magic is that risk isn't just the average of the parts: when assets don't move in lockstep, mixing them cancels out some of the wobble. Diversification is mathematics, not folklore.
That insight earned Markowitz the Nobel Memorial Prize in Economic Sciences in 1990. And the best part for us: the question of the best mix turns out to be one of the easy problems in computing.
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