Picture a social network. One person has hundreds of friends â clearly important. But there is someone else, with only a handful of connections, who happens to be the single link between two otherwise separate crowds. Remove the popular person and the network barely notices. Remove the quiet connector and the network splits in two.
That quiet connector is what betweenness centrality measures. Instead of counting how many friends you have, it counts how often you lie on the shortest path between two other people. The more pairs that must route through you to reach each other, the higher your betweenness â and the more of a broker you are.
It is a beautifully simple idea with a surprising payoff: it finds the bridges, gatekeepers and bottlenecks that raw popularity completely misses.
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