A cheetah is fast because gazelles are fast. Gazelles are fast because cheetahs are fast. Neither population decided to improve; each was forced to by the other. This is competitive coevolution — evolution driven not by a static environment but by an adversary that is itself evolving.
The biologist Leigh Van Valen captured it in 1973 with what he called the Red Queen hypothesis: in a co-evolutionary race, every species must keep running just to stay in the same place relative to its rivals. Stop improving, and you fall behind. There is no optimal resting point.
What makes this remarkable from a computational standpoint is the structure it creates. Two populations locked in mutual pressure tend to produce strategies of ever-increasing sophistication — not because anyone planned it, but because each side's progress immediately raises the bar for the other. The result is an open-ended escalation that evolutionary computation and game-playing AI exploit deliberately.
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