Every investor faces the same trade-off: higher potential reward comes with higher risk. But how much extra return should you demand for taking on extra risk? The Capital Asset Pricing Model (CAPM) answers that question with a single equation and a single number.
The key number is beta (). It measures how sensitive an asset's returns are to the overall market. A stock with moves in lockstep with the market index. A stock with swings twice as hard — both up and down. A stock with is uncorrelated with market moves altogether.
CAPM then says: the fair expected return of any asset is exactly determined by its beta. Plot every asset with beta on the horizontal axis and expected return on the vertical, and they should all lie on one straight line — the Security Market Line (SML). Drift above the line and the market will bid the price up until you fall back; drift below it and rational investors will sell.
The model was developed independently by William Sharpe (1964) and John Lintner (1965), building on Harry Markowitz's portfolio theory. Sharpe received the Nobel Prize in Economics in 1990.
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